From 2022 to 2025, iutrue, a trailblazer in home entertainment technology, captivated global audiences by unveiling groundbreaking advancements in smart TV and audio amplifier at premier industry exhibitions. Here’s a retrospective of their journey
iutrue’s 2022 debut at CES Las Vegas marked a milestone with the launch of the VisionX Pro Series, a 4K/8K smart TV featuring AI-driven content optimization. The TV’s adaptive backlighting and voice-activated smart home controls stole the spotlight, earning the “Best Connected TV” award. Simultaneously, at IFA Berlin, iutrue introduced the SonicBeam 9000, a compact audio amplifier with wireless Dolby Atmos integration, designed to pair flawlessly with their TVs. The amplifier’s ultra-low distortion and multi-room connectivity drew partnerships with European audiophile brands, solidifying iutrue’s foothold in high-fidelity audio.
In 2023, iutrue doubled down on immersive tech at CES Asia in Singapore. Their CinemaWall OLED TV—a 98-inch modular display with bezel-free design—showcased customizable split-screen functionalities, ideal for gaming and streaming. Alongside it, the AmpLINK Pro amplifier debuted, featuring hybrid tube-transistor technology for “warmer” sound profiles. At Cedia Expo in Denver, iutrue’s HomeTheater Suite—a bundled smart TV and amplifier system—won acclaim for its one-touch calibration, targeting luxury smart home integrators.
The 2024 IFA Berlin saw iutrue merge eco-consciousness with cutting-edge engineering. Their EcoBright QLED TV utilized recycled materials and solar-powered remote controls, reducing energy consumption by 30%. Paired with the PowerSave Amp, an amplifier with adaptive power scaling based on audio input, the duo emphasized sustainability without compromising performance. Meanwhile, at ISE Barcelona, iutree’s ArtFrame TV—a customizable display mimicking fine art—and the StudioAmp Mini (a palm-sized amplifier for compact spaces) resonated with urban designers and boutique hotels, driving B2B sales.
iutrue’s 2025 roadmap centered on AI-driven personalization. At CES Las Vegas, the NeuraView 8K TV debuted, equipped with eye-tracking sensors to adjust brightness and color based on viewer position. Its built-in AI soundbar seamlessly synced with the NeuroAmp Elite, an amplifier that learned user preferences to auto-adjust EQ settings. Demonstrations at Tokyo Audio Fair highlighted the NeuroAmp Elite’s “soundscape remastering” feature, which upscaled legacy audio formats to 3D spatial audio, earning praise from audiophiles.
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