Smart TVs are redefining guest experiences and operational efficiency in the hospitality sector. In hotels, they serve as interactive hubs for entertainment, service delivery, and personalized engagement. Guests enjoy seamless access to streaming platforms like Netflix and local content, multilingual interfaces, and curated travel guides. Integration with room automation systems allows control of lighting, temperature, and blinds via the TV interface, enhancing comfort and convenience. Hotels also leverage smart TVs for in-room dining orders, spa bookings, or concierge requests, streamlining service workflows. Commercially, smart TVs unlock revenue streams through targeted advertising, premium content subscriptions, and partnerships with local businesses. Hotels display promotions for restaurants, tours, or events, earning affiliate commissions. Data analytics from viewing habits help tailor marketing campaigns and loyalty programs. For corporate clients, smart TVs in conference rooms support wireless presentations and video conferencing, appealing to business travelers. Additionally, hotels reduce operational costs by digitizing printed materials (e.g., menus, directories) and automating routine tasks. Brands also use smart TVs to reinforce their identity through custom interfaces and curated content, fostering guest loyalty. Meanwhile, manufacturers and service providers gain lucrative B2B opportunities by offering tailored hospitality solutions. Privacy safeguards remain critical to maintaining trust in data-driven environments.